The Keyword

The Keyword + About 4 lines of text.  The subject of this text often begins with the definition of the keyword (or key phrase). This first block of text should contain important and useful information about the keyword that stimulates the reader to read further. Before the reader reads this text, he has often already read all the headings of this page to find out whether it is worth reading the text, because he has been searching online for the right answer to his question for a while and has already read junk or conflicting points of view. You, as the writer, must put yourself in the position of the person seeking information and intelligence. So, think from the reader’s perspective.